KATHMANDU, Dec 26: Miss Nepal 2010 Sadichha Shrestha has been appointed the brand ambassador of Everest Bank. An agreement to this extent was signed by the former Miss Nepal and the financial institution amidst a function held in Kathmandu on Wednesday.
“We hope the smile and grace of Sadichha and the bank´s strength and presence in various parts of the country would be a good combination to look into new avenues and represent the young generation,” Everest Bank CEO PK Mohapatra told a press meet.
To commemorate Shrestha´s appointment, the bank on Wednesday also launched a deposit scheme after her name.
Dubbed ´Sadichha Deposit´, the recurring deposit scheme is targeted at children aged one day to 10 years old.
Under the scheme, parents or guardians can deposit Rs 1,000 to Rs 10,000 per month in the accounts of their children. “These deposits can be withdrawn after a period of one to 10 years. But in case of emergency, accountholders can obtain up to 90 percent of the amount parked in the account as loan, though pre-maturity withdrawal facility is also there, which comes with small fine,” Mohapatra said.
The scheme, which offers 0.50 percent additional interest on the bank´s regular interest rate, was launched “to inculcate a long term saving habit among people”, as per the bank.
Calling it a part of the bank´s financial literacy program, CEO Mohapatra said the fund accumulated over the years could be used to finance further studies of children and for future investment. In addition, subscribing to the scheme also offers one to participate in charity, as Rs 5 will be automatically transferred to a fund aimed at helping needy people with the opening of every new account.