KATHMANDU, Oct 21: With the core philosophy of bringing value, fashion and design through an integrated system of design, sourcing, manufacturing and sales to customers, Hong Kong-based Yishion fashion house has already made its presence felt in Nepali fashion market. Introduced in Nepal in 2008, the celebrated fashion brand has over 3,000 franchised stores in China and other parts of the world.
Yishion enjoys a wide following in Asia from Hong Kong to Jordan and Malaysia to Saudi Arabia because of the credibility that it derives from its integrated system of design, sourcing and manufacturing. With China´s prestigious titles ´Famous Brand´ and ´Well-known Trademark´ already in its bag, Yishion is famous for its chic style created by more than 200 fashion designers from Asia and Europe that work round the clock to come up with something new every season.
Like youths in other international cities, Nepali youths can also indulge in the modish designs of this illustrious clothing brand and unleash their fashion freedom by making one´s own statement. UFO has brought Yishion to local market as its official franchisee for Nepal. Simple yet stylish, Yishion wears can now be festooned in one´s wardrobe through UFO stores in Kathmandu, Patan and Pokhara. One can also check out the extremely unique designs and the highest quality Yishion fabrics at a newly opened Yishion flagship store at The Kathmandu Mall.
UFO has been selling ranges of Yishion clothing namely casual, basic and urban clothing lines. Yishion´s urban collections stitched with quality fabrics blend elegantly with urban lifestyle and its magical collection of casual wear will definitely turn out to be cool enough for fashion lovers.
“Yishion´s collection targets youths between 16 to 35 years who carve for latest in international fashion trend,” said Sachin Shrestha, the brand manager at UFO.
Yishion´s trousers, be it jeans or cotton or those stylish looking cargos, have been priced at in the range of Rs 1,298 to Rs 2,398. Yishion´s wide range of winter wears -- from jackets to sweaters to long coats -- are just not for warmth but also to create a style statement while walking down the streets. Chic winter wears are priced between Rs 1,900 to Rs 5,500.
As the festive season is not yet gone, one can even walk away with a cash discount of five percent at this store of international repute.
“A buyer will know the true value that lies in brand only when one buys it, wears it and feels it”, Shrestha concludes.
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