Risk for one pro-smoking media messages can raise the smoking intentions of young adults during the week, according to research from the corporation RAND, a nonprofit research organization.
The study examines the effects of Pro-smoking messages to 134 students, some smokers, non-smokers, or other occasional smokers, aged 18 to 24, the age group with the highest level of smoking. After exposure to pro-smoking message, the researchers found an immediate 22 percent increase from smoking intentions. Image fell over the next days, but remained elevated for 7 days after the initial exposure.
"Our results show that the effect that occur prior notice to the effect" wears off "can lead to the risk of smoking accumulate in the long term," study co-author Steven Martino was quoted as saying. "This could explain why the impact of these media messages can have a strong impact on people's attitudes and behavior in relation to smoking."